The other day I stopped for gas after work. I got out of the car, slid my debit card through the reader and started pumping. In the stillness I heard a voice say, "You are fantastic."
I looked around. None of the other customers were paying any attention to me. Then it came again, "You are fantastic." But this time it continued, "You pay the bills, take care of the kids, make sure everyone around you is safe and you keep everything running smoothly in your family's life."
I burst out laughing. It was the gas pump talking to me! Complimenting the heck out of me! How did a gas pump get so wise? Now, I'm not naive enough to think that the gas pump actually tailored its message specifically for me. I'm sure the next 50 people who picked this particular pump got the same heartwarming message. But it made me feel good. Yes, I do all those things. And generally nobody notices, at least not enough to tell me how fantastic I am. But standing there in the forced two minute stillness of filling my tank, I allowed this kind gas pump's praise to wash over me.
As marketing strategies go, this one hit the mark. Because guess who will return to that pump the next time her tank is empty???
Be sure to visit me online at http://www.authorlaurielarsen.com/
2010 EPIC Award winner!
I looked around. None of the other customers were paying any attention to me. Then it came again, "You are fantastic." But this time it continued, "You pay the bills, take care of the kids, make sure everyone around you is safe and you keep everything running smoothly in your family's life."
I burst out laughing. It was the gas pump talking to me! Complimenting the heck out of me! How did a gas pump get so wise? Now, I'm not naive enough to think that the gas pump actually tailored its message specifically for me. I'm sure the next 50 people who picked this particular pump got the same heartwarming message. But it made me feel good. Yes, I do all those things. And generally nobody notices, at least not enough to tell me how fantastic I am. But standing there in the forced two minute stillness of filling my tank, I allowed this kind gas pump's praise to wash over me.
As marketing strategies go, this one hit the mark. Because guess who will return to that pump the next time her tank is empty???
Be sure to visit me online at http://www.authorlaurielarsen.com/
2010 EPIC Award winner!
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4 comments:
Laurie..you are fantastic..the gas pump is very wise. Nice blog, its as feel good article:)
Laurie,
Can't say that I've ever run into a talking gas pump before, but I'm sure this one would make my day. Glad it made yours and it only told the truth!
Claranne
Thanks ladies! I'm sure there's a story idea in there somewhere .. talking gas pump, middle age ladies lining up to hear its advice ... ha ha.
I would like to visit this gas pump! Raeanne Rose
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